Have you ever eked into a bar and wondered why so many salty snacks were laid out for the patrons? Pretzels, peanuts, popcorn, one or all three might be available at any bar at any time. Perhaps it’s a gesture of goodwill, the establishment’s way of saying “thank you” for dropping in for a tasty beverage or two. Perhaps. However, there’s another reason why so many salty snacks are abundant. And, if you’re a bar owner, there are a few good reasons why you should keep them in good supply.
The chemical name for salt is sodium chloride. When we consume this chemical compound, the receptors in our brain that recognize tase are temporarily weakened. This is also why tequila drinkers usually have a pinch of salt before slamming down a shot or two. If someone’s drinking a beer that is heavy on hops, the salt can actually amplify the flavor, making it more enjoyable. Leaving some salty snacks out for your patrons means they’ll be buying more in no time.
It’s no secret that consumption of anything salty requires something to wash it down with. Now that we’ve touched base upon the advantage of having salty snacks available let’s break down the economic incentives for having them available to your patrons. Salty snacks, when purchased in bulk or wholesale, are relatively inexpensive. On average, let’s say they’re $5 a bag. If someone’s planning on buying up some IPAs at $7 a pop, you’re bound to recoup a sizable return on your salty purchase.
Science is a wonderful thing, isn’t it? While it’s true that salty snacks make beer go down easier, this union is very much a two-way street. Alcoholic beverages always go well with salty snacks, and as we consume more beers, we get a hankering for some peanuts, fries, or chips. There’s a reason for that. Alcohol makes those snacks much more enjoyable. So you see, salt and alcohol are very much the yin and yang of an enjoyable night at the bar.
With beer and salt being such an outstanding combination, you’ll be pleased to know that there’s finally a snack that seamlessly combines both. At Boardwalk Food Company, we specialize in craft beer-inspired pretzels that are perfect for any brewery, bar, or tavern. To find out where you can place an order, visit us at boardwalkfoodco.com.
Pretzels and potato chips are two of the most common snack items for Americans, and it’s been that way for several decades now.
Which is better? Well, that might depend on individual preference. However, we’d say the consensus is that pretzels absolutely demolish potato chips by a wide margin.
Here’s why . . .
These are the main substantive differences between pretzels and potato chips.
The other problem with potato chips is that you usually get nothing but a boring “plain” flavor or some other poor option like “salt and vinegar.” At Boardwalk Food Company, we fix that problem by offering four vibrant flavors of our beer-inspired craft pretzels: Sweet & Spicy Sriracha, Beer Cheese, Pilsner, and IPA.
We combine the crispy crunch of a pretzel with unique flavors that pair perfectly with craft beer. They’re great for all ages, so you can get them to fill your family’s snack pantry. They come in convenient packs of 4, 8oz pretzels or 6, 4oz bags.
You can get several combinations of our four beer-inspired craft pretzels when you shop around our merchandise at Boardwalk Food Company.
If you’re a brewery or bar owner and you want your patrons to buy snacks from you (rather than bring junk food inside), then this is a must-have. Let us know if you want to know about our wholesale program.
Contact us anytime to find out how you can replace those greasy potato chips with tasty craft pretzels.
Walk into any bar, liquor store, or, if you happen to reside across the Atlantic Ocean, a Pub, and you might notice something. Fried pieces of dough adorned with salt. We refer to these tasty treats as pretzels. It's fitting that in the same month in which Oktoberfest and Halloween take place, we recognize the greatness of these morsels. That's right, October is officially known as National Pretzel Month. And to celebrate, we'll be highlighting a brief history of the acknowledgments and highlights that make these tasty snacks so wonderful.
Much like Vodka, the creation of the pretzel began in monasteries by monks. This invention would actually thwart a military action in the sixteenth century. While monks baked pretzels in a monastery in Vienna, they overheard Turks from the Ottoman Empire digging tunnels beneath the city. They alerted the population and would push the Ottomans back. Like so many other delicacies and customs, the pretzel found its way to North America in the early 1700s, when German immigrants began to settle in the area of land now known as Pennsylvania.
And while cannons roared across the landscape during the American Civil War, and factories turned out firearms, the town of Lititz in Pennsylvania saw the creation of the first commercial pretzel bakery in 1861. As America entered the 20th century and embraced the practice of mass production, the pretzel benefited. The invention of the automated pretzel maker in 1935 churned out 245 of them in a single hour, filling the stomachs of hungry people from coast to coast. Recognition of the pretzel's place in history was recognized in 1993 with the opening of a museum dedicated to it'd history in 1993.
Each October we celebrate the legacy and lineage of this snack which is enjoyed in bars, basements, and everywhere else where individuals are craving a crunchy, salty, snack. And while it’s still a relatively new tradition, started in 2003, we should all take the month to recognize the greatness and legacy of the pretzel by enjoying the satisfying taste that’s been handed down throughout the centuries.
Craft beers and pretzels are one of the best combinations out there. And Boardwalk Food Company has blended them both together with their line of craft-beer-inspired pretzels. We sell these tasty morsels wholesale, and they’re the perfect barroom snack. To get on the bandwagon and order, visit boardwalkfoodco.com/pages/wholesale-request.