One of the most important aspects of success in the business world is determining what products and services are sought after in high volume by consumers and members of a target demographic. The business world is in a constant state of evolution and is guided by the rise and fall and trends and popularity. That said, one of the most notable items to gain notoriety in recent years is an unexpected contender existing within the bar and restaurant industry—the pretzel. One of the most recognizable and enjoyed snack treats, a recent wave of innovation has led to a spurt in popularity, and it’s the perfect time to take advantage of it. 

flavored pretzels

The Cause

It might surprise you to find out that the revenue generated by pretzels in recent years has been remarkably high, with sales figures estimated at upwards of 1.7 billion. This rise in popularity has been attributed to two primary factors. The first is due in part to the return to normalcy following the global pandemic. Many bars and restaurants serve up these salty pieces of fried dough along with alcoholic beverages, and with many places open and in business, the need to have them readily available for thirsty patrons has led to increased demand. 

The second of these has been a recent boom in innovation. Many companies have been looking at the snack treat and thinking of new ways to experiment with taste and presentation. With many people becoming more acquainted with online shopping, several are looking for new brands that are more exciting than the age-old recipes that many are accustomed to. With more people becoming health-conscious regarding their diet, snack foods that are lower in fat have become sought after, and the pretzel is among the top contenders. 

Future Projections 

Many industry experts who have been watching the pretzel boom closely have determined that the sales figures, which have already been favorable, will only continue to rise in the next few years. This is due to the increased demand and innovation of the snack treat. It’s expected that many companies have the potential to be bought by larger distributors leading to a spike in competition, which always brings out the best in design and development. 

Boardwalk Craft Pretzels 

Speaking of innovation, Boardwalk Food co. specializes in pretzels that have been inspired by the very best craft beers. We specialize in wholesale and are the perfect complimentary item to be served at your bar or restaurant. For more information on us and what we have to offer, pay us a visit at

Why are Boardwalk Craft Pretzels made in pieces? I get that question from time to time and the answer is quite simple. After trying every form of pretzel possible, I found breaking sourdough pretzels into pieces is best for seasoning. The pretzels take on the flavor of the spices while still giving the big pretzel crunch and malty flavor I love.  


Let me explain.  

One thing that makes pretzels so awesome as a bar snack is the golden brown crust. In the baking process, pretzel dough is dipped into a hot, alkaline solution prior to baking. During this process, the sugars in the dough caramelize and starch gelatinizes creating the brown color and flavor contrast that make pretzels so yummy!  

As tasty as this is, it does pose a problem for seasoning. The caramelized golden crust is not an ideal surface for holding spices. This is why you see a lot of seasoned pretzel companies use thinner sticks or twists. There is less pretzel flavor to compete so you don’t need as much spice.  It works and there are a lot of delicious seasoned sticks and twists out there.  

Breaking larger sourdough pretzels exposes the inside of the pretzel which absorbs the seasonings much better than the outside crust. I can use larger pieces that allow the malty flavor of the pretzel dough to come through. I also enjoy the satisfying pretzel crunch you get from a larger piece. To me, it is the best of both worlds: unique seasoning blends and the flavor that made me such a big fan of pretzels in the first place.

In short, there is no better snack to have with a nice cold craft beer!  



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