Have you ever eked into a bar and wondered why so many salty snacks were laid out for the patrons? Pretzels, peanuts, popcorn, one or all three might be available at any bar at any time. Perhaps it’s a gesture of goodwill, the establishment’s way of saying “thank you” for dropping in for a tasty beverage or two. Perhaps. However, there’s another reason why so many salty snacks are abundant. And, if you’re a bar owner, there are a few good reasons why you should keep them in good supply. 

classic bar snacks

A Spoon Full of Salt Makes the Beverages go Down…

The chemical name for salt is sodium chloride. When we consume this chemical compound, the receptors in our brain that recognize tase are temporarily weakened. This is also why tequila drinkers usually have a pinch of salt before slamming down a shot or two. If someone’s drinking a beer that is heavy on hops, the salt can actually amplify the flavor, making it more enjoyable. Leaving some salty snacks out for your patrons means they’ll be buying more in no time. 

Salt Creates Thirst 

It’s no secret that consumption of anything salty requires something to wash it down with. Now that we’ve touched base upon the advantage of having salty snacks available let’s break down the economic incentives for having them available to your patrons. Salty snacks, when purchased in bulk or wholesale, are relatively inexpensive. On average, let’s say they’re $5 a bag. If someone’s planning on buying up some IPAs at $7 a pop, you’re bound to recoup a sizable return on your salty purchase. 

Turn up the Taste

Science is a wonderful thing, isn’t it? While it’s true that salty snacks make beer go down easier, this union is very much a two-way street. Alcoholic beverages always go well with salty snacks, and as we consume more beers, we get a hankering for some peanuts, fries, or chips. There’s a reason for that. Alcohol makes those snacks much more enjoyable. So you see, salt and alcohol are very much the yin and yang of an enjoyable night at the bar. 

Boardwalk Food Co. 

With beer and salt being such an outstanding combination, you’ll be pleased to know that there’s finally a snack that seamlessly combines both. At Boardwalk Food Company, we specialize in craft beer-inspired pretzels that are perfect for any brewery, bar, or tavern. To find out where you can place an order, visit us at boardwalkfoodco.com.

When it comes to the world of the culinary arts, there are a variety of combinations that seem like they were always perfect for one another. This isn’t by accident; combinations of certain flavors pair exceptionally well because of the receptors in our brain and the amplification found in our sense of taste.  Decoding the sensory experience proves that there is indeed a science behind flavor and taste. Today, we explore this subject material in the form of sweet and spicy foods. Bon Appetite! 

snacks for bar

Sense of Taste & The Process of Flavor 

It might interest you to know that all five senses help determine flavor. The experience of our senses and the flavors we enjoy while eating is known as retro nasal olfaction. More than taste, our sense of smell helps identify certain flavors. Even our sense of sight allows our brain to identify the flavorings of certain food when we first come into contact with them. 

The Science of Sweet & Spicy 

Any historian will tell you that many cultures have been blending flavors together for centuries. One of the oldest combinations of sweetness and spice can be traced back to the Aztecs, who combined peppers and chocolate together to form xocoatl. The combination of sweet and spicy is processed with two unique flavor receptors that have very different jobs. The spice actually binds our tastebuds, with the sweetness balancing out the initial shock from the pepper. 

The Zen of Balance Between Sweet & Spicy 

When it comes to achieving the perfect compromise between sweet and spicy, it’s a delicate balance that needs to be just right. If you’re a newcomer to the world of spicy foods, sweet and spicy combinations can be one of the best ways to adjust your palate. An example of balancing the sweet and the spicy can be found in a cocktail such as jalapeño, mango, and passion fruit. A jalapeno margarita is another perfect example—with the cool mezcal and sugary rim balancing out the jalapeño flavor of the drink itself. 

Sweet and Spicy Pretzels from Boardwalk Food Co. 

At Boardwalk, we specialize in a combination that millions have long been waiting for. Our craft beer-inspired pretzels are perfect for any brewery looking to merge an endless number of flavor combinations. For our products and information to order them wholesale, visit us at boardwalkfoodco.com.

Pretzels and potato chips are two of the most common snack items for Americans, and it’s been that way for several decades now.


Which is better? Well, that might depend on individual preference. However, we’d say the consensus is that pretzels absolutely demolish potato chips by a wide margin.

Here’s why . . .

Contrasting Pretzels & Potato Chips

These are the main substantive differences between pretzels and potato chips.

Skip Potato Chips - Enjoy Beer-Inspired Craft Pretzels from Boardwalk Food Company

The other problem with potato chips is that you usually get nothing but a boring “plain” flavor or some other poor option like “salt and vinegar.” At Boardwalk Food Company, we fix that problem by offering four vibrant flavors of our beer-inspired craft pretzels: Sweet & Spicy Sriracha, Beer Cheese, Pilsner, and IPA.

We combine the crispy crunch of a pretzel with unique flavors that pair perfectly with craft beer. They’re great for all ages, so you can get them to fill your family’s snack pantry.  They come in convenient packs of 4, 8oz pretzels or 6, 4oz bags.  

You can get several combinations of our four beer-inspired craft pretzels when you shop around our merchandise at Boardwalk Food Company

If you’re a brewery or bar owner and you want your patrons to buy snacks from you (rather than bring junk food inside), then this is a must-have. Let us know if you want to know about our wholesale program.  
Contact us anytime to find out how you can replace those greasy potato chips with tasty craft pretzels.

Walk into any bar, liquor store, or, if you happen to reside across the Atlantic Ocean, a Pub, and you might notice something. Fried pieces of dough adorned with salt. We refer to these tasty treats as pretzels. It's fitting that in the same month in which Oktoberfest and Halloween take place, we recognize the greatness of these morsels. That's right, October is officially known as National Pretzel Month. And to celebrate, we'll be highlighting a brief history of the acknowledgments and highlights that make these tasty snacks so wonderful.

snacks for brewery

A Brief History of the Pretzel

Much like Vodka, the creation of the pretzel began in monasteries by monks. This invention would actually thwart a military action in the sixteenth century. While monks baked pretzels in a monastery in Vienna, they overheard Turks from the Ottoman Empire digging tunnels beneath the city. They alerted the population and would push the Ottomans back. Like so many other delicacies and customs, the pretzel found its way to North America in the early 1700s, when German immigrants began to settle in the area of land now known as Pennsylvania.

And while cannons roared across the landscape during the American Civil War, and factories turned out firearms, the town of Lititz in Pennsylvania saw the creation of the first commercial pretzel bakery in 1861. As America entered the 20th century and embraced the practice of mass production, the pretzel benefited. The invention of the automated pretzel maker in 1935 churned out 245 of them in a single hour, filling the stomachs of hungry people from coast to coast. Recognition of the pretzel's place in history was recognized in 1993 with the opening of a museum dedicated to it'd history in 1993.

Each October we celebrate the legacy and lineage of this snack which is enjoyed in bars, basements, and everywhere else where individuals are craving a crunchy, salty, snack. And while it’s still a relatively new tradition, started in 2003, we should all take the month to recognize the greatness and legacy of the pretzel by enjoying the satisfying taste that’s been handed down throughout the centuries. 

Boardwalk Food Company

Craft beers and pretzels are one of the best combinations out there. And Boardwalk Food Company has blended them both together with their line of craft-beer-inspired pretzels. We sell these tasty morsels wholesale, and they’re the perfect barroom snack. To get on the bandwagon and order, visit boardwalkfoodco.com/pages/wholesale-request.

Pretzels have a fun history and symbolize several things: prosperity, good fortune, undying love, and more. Depending on the context, they can have several meanings. Let’s explore the symbolic significance of pretzels.

Pretzel Origins

The oldest of pretzels date back to the 7th century, well before anybody thought to make them crispy, salty, or with beer flavors. With something that ancient, we could only estimate that they were made in Northern Italy, close to the French border.

Of course, it was the German immigrants who made pretzels famous in 19th century America. They arrived in Pennsylvania with the original soft pretzels that became a tremendous hit but were hard to preserve, which is what gave the impetus to make hard pretzels. You can learn more about the development of crispy pretzels by this post on the world’s oldest snack.

Why Do Pretzels Have Three Holes?

Pretzels have a fascinating religious origin, both in terms of their composition and shape. The Catholic Church promoted pretzel consumption during Lent because they came from nothing but flour and water. Some contend that the classic three-hold appearance had the purpose of bringing honor to the Holy Trinity. This was a popular motif in multiple Christian cultures since the Church liked to teach and explain the thrice-ness of the Trinity even with mundane objects like pretzels or three-leafed clovers.

Pretzels for Weddings

Then there was the tradition of giving pretzels to one another at weddings to exemplify “tying the knot.” Even to this day, pretzel makers sell these as popular gifts for lovers on holidays like Valentine’s Day. As we mentioned, giving one another pretzels during Lent was once the prelude to exchanging eggs on Easter, particularly in places like Germany and France.

How Do I get Craft Pretzels from Boardwalk Food Company?

We have our own approach to making crispy and crunchy pretzels, only ours go way beyond the standard flavors. We infuse them with four tasty beer-inspired flavors

You can get the individualized 4-ounce bags, the larger 8-ounce bags, and we also sell them in combination packages. That way if you aren’t sure of your favorite, and want to sample a little of everything, you can do so.

Boardwalk Food Company Is happy to ship these tasty treats to you whether you want them wholesale for your brewery, or for your family. Pretzels have come a long way since their humble and fascinating origin. If you’d like to learn more about our products, you’re welcome to contact us anytime.

One of the most common places to find delicious Boardwalk pretzels is in a bar or nightclub.

Why is that? Because although craft-beer-inspired pretzels are great for any snack purpose, they go best with drinking a nice beer. You can tell that much by checking out our flavors like Beer Cheese, IPA, and Pilsner. In this post, let’s examine which beers go best with the popular IPA flavor.

Best Irish Beers to Go Along with IPA Flavored Pretzels

So, truth be told, our beer pretzels go great with any beer style. However, we’ve experimented with this and realized that Irish IPA beers form the best pair with IPA pretzels. What else would you expect?

These are some solid (albeit rare) beers from that genre:

Of course, most of these are craft brews and imports that you’d have to order to get, but we thought it’d be fun to focus on rare gems within the IPA class. As always, drink responsibly and remember that beer, pretzels, and driving don’t mix.

Boardwalk Food Company makes the best bar snacks that belong in any reputable bar or tavern. Our IPA flavor is really popular and goes alongside many great beers, but don’t forget to look around at all our products, including Sweet and Spicy Sriracha. You’ll enjoy all of our packaging and shipping options for every pretzel flavor. Feel free to drop us an email anytime to learn more.

Pretzels—they’ve always seemed to be around and plenty available. Whether fresh out of the oven or bagged and on a shelf, they seem to be one of the most accessible snack foods. They also happen to be the oldest. Yes, really. The origin of pretzels isn’t found in the 21st or even the 20th century. No, to properly trace the beginnings of these tasty knots of dough that come salted and pair exceptionally well with beer, we have to turn back the clocks by a considerable amount. 

It’s Time to Get Medieval 

The beginnings of the pretzel date back to the 7th century. That’s right; we have to go back 1300 years to trace the beginning of the pretzel. Like many inventions that have lasted through the centuries, it was a necessity that brought the pretzel into existence. It all began with the Catholic Church. Catholic dogma was very strict rules regarding fasting and abstinence. Meat, milk, and eggs were all prohibited. So, out of necessity and adhering to the dogmatic law, a monk, whose name has been lost to history, crafted snacks made from flour, water, and salt. 

He tied the dough into knots that had three holes, representing the holy trinity. These were given to students for good behavior. They were also hung on many Christmas Trees in Germany; a tradition still practiced in many countries today. 

Coming to America 

European colonists who crossed the Atlantic Ocean brought these tasty, twisted pieces of dough to the new world. This tradition has continued into modern times, with 80% of pretzels Americans eat coming from Pennsylvania. The concept of the hard pretzel commonly found in many grocery stores is an American invention credited to Pennsylvania baker Julius Sturgis in 1871. These lasted longer and were more easily distributed to stores across the country.

A Special Day in Pennsylvania 

Pennsylvania and the Pretzel have such a strong cultural tie that in 2003 the state declared that April 26th would be known as National Pretzel Day. This was instituted to express gratitude for all these knots have done for the state’s cultural history and economy. 

Boardwalk Craft Pretzels

Just in case April is too far a wait, Boardwalk Craft Pretzels can be enjoyed all year long. We model out tasty knots after the craft beers that pair with them so well. For information and instructions on how to order, visit us at boardwalkfoodco.com.

As far back as anyone can remember, beer and pretzels have a;ways seemed to be the perfect pair. Stop in at any tavern or watering hole, and you’re almost guaranteed to see these two objects, and more often than not, they’re used in conjunction with one another. But why is this? Why has this combination that’s just as recognizable as peanut butter and jelly such an iconic pairing? Let’s find out…

A Matter of Science

Believe it or not, the pairing between pretzels and beer has a scientific origin. The chemical compound sodium chloride, also known as salt, has a direct effect on the parts of the human brain that regulate flavor. Depending upon which beer you drink, the pairing of these twisted knots of dough and salt have a direct correlation with one another. For example, if you’re someone who prefers domestic beers such as Budweiser and Coors, salt causes slight dehydration, meaning you might just have the instinct to have a few extra to wash everything down. If you’re someone who prefers an IPA, sodium chloride actually works to intensify the flavor of the hops and other ingredients that go into them. 

Sweet & Spicy Sriracha Pretzels…What To Drink With Them

If you’re familiar with Boardwalk Food, then you might have sampled our Sriracha Sweet & Spicy pretzels. And because pretzels and beer pair so well together, you might be wondering what pairs best with these salty and spicy morsels of food…well, it’s time to break down the basics and find the best combination.

One of the best beverages to pair with spicy foods is an ice cold lager. This is why many imported beers from Mexico happen to be lagers, and why they’re always served on ice when you decide to partake in a taco Tuesday. Lagers such as Tecate, Corona, and Dos Equis are great with spicy food because they tame the heat without robbing the dishes of their signature flavors. 

If you’re someone who loves to walk on the wild side and experience the full assault of spice on your tastebuds, then we recommend an IPA. The bitter hops in beers such as Dogfish Head, Harpoon, and Sierra Nevada intensify the spicy flavors instead of hinder them. 

No matter which flavor you savor, there’s a perfect beer to match the perfect pretzel. And our Sriracha Sweet & Spicy pretzels are ideal for any occasion. 

Boardwalk Craft Pretzels

Pretzels and beer are the perfect combination. Now, you can enjoy the benefits of both with our craft beer inspired treats. Made with all natural flavors in the USA, they’re too good to turn down. For more information, visit us at boardwalkfoodco.com.

Pretzels really are the quintessential bar food. In the old days, we only had soft pretzels that people made for commemorative gift giving, weddings, and other purposes. Now, they’re crunchy, crispy, and Boardwalk Food Company infuses them with beer flavoring.

So, how did we go from soft to hard pretzels? While soft pretzels are still a great treat as well, let’s explore the history behind the transformation into the hard kind.

From Soft to Hard Pretzels

Pretzels made their way to America in the 18th century after hundreds of years of popularity in Germany. The original soft form was a popular treat during meals or as a dessert. They didn’t become much of a commercial product until the mid-19th century.

In 1861, Julius Sturgis opened the first “pretzel bakery” in Lititz, Pennsylvania. To this day, Pennsylvania is the pretzel capital of America (80% come from there), but there were some initial problems with production. Frankly, producing lots of soft pretzels and keeping them fresh was an arduous task (they’d go stale rather quickly).

How did Sturgis solve the dilemma? He invented the hard pretzel!

He found he could keep them fresher longer by using less water, making pretzels dryer and harder. This opened up several opportunities to distribute them throughout the country by keeping them in airtight seals. Hence, from there, the commercial pretzel industry began.

Mass Production of Hard Pretzels

How do manufacturers make pretzels in high volume now? Right after WWII, the Reading Pretzel Machine gave them the chance to make hard pretzels at an astonishing rate of 250 per minute. The rest is history as Americans now enjoy a huge abundance of hard pretzels almost anywhere they go (even on airlines).

Get Craft Pretzels Through Boardwalk Food Company

Boardwalk Food Company is happy to sustain the hard pretzel’s legacy with our innovative craft beer pretzels. We offer four different flavors: Pilsner, IPA, Beer Cheese, and our new Sweet and Spicy Sriracha. We love to sell these wholesale directly to bars in cases of 12 bags (each bag is 8 ounces of pretzels). This includes the possibility to mix and match with combination bags featuring all four flavors.

Boardwalk Food Company helps bars stock themselves with tasty snacks that splendidly complement the beer they serve. If you’d like to learn more about our products, feel free to contact us at any time.

How would you like to offer a tasty new pretzel treat in your bar, brewery, or taproom? Well, you’re in luck, because it’s a piece of cake to do so when you buy Boardwalk pretzels wholesale. Never has it been easier to give your bar patrons something great to snack on with their cold beer. 

Three Big Advantages to Buy Wholesale with Boardwalk

Our wholesale service gives you several advantages when you buy them as a store owner. Here are three of the main reasons to buy from us:

  1. It saves you money to buy in bulk. While it’s possible for individual consumers to purchase small quantities for however much they desire, it always pays to leverage our volume discounts.
  2. You can get them from us easily through the mail. That means you never have to contend with a middle man trying to score a commission fee off  of you.
  3. We offer four different craft beer pretzel flavors, which gives your bar patrons some nice variety. Buying wholesale makes it easy to purchase combination packs rather than picking out individual flavors.

What You Actually Get with Boardwalk Pretzels

So, what do you get when you buy wholesale from Boardwalk Food Company?

Well, for one thing, we organize our sales system through the wholesale distribution system known as Faire. They have a program called “Net 60 Terms.” That means you can place an order for products without having to pay for them for another 60 days. It’s super convenient.

That’s not all, though. New whole buyers through Faire get a $100 credit on their initial order PLUS a year of free shipping.

We do it this way because we want to encourage future business and develop a long-term relationship with you. Our view is that the best way to do that is by providing generous deals with fewer shipping hassles, fees, and bureaucracy.

Boardwalk Food Company produces four flavors of delicious beer pretzels that beat all the usual snacks you’d find in grocery stores. This is your chance to add that extra special touch to your bar atmosphere. You have beer, wine, spirits, games, and maybe even live music. If you don’t have a food component, then this is your chance to bolster a weak point. Feel free to contact us any time to learn more or place an order.

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